Here's a fact: Every year, thousands of tourists visit the Big Apple to witness this annual phenomenon that is the New York Fashion Week. A parade of celebrities, designers, and stars converge on the streets of Manhattan in an effort to garner attention for their latest designs, past trends, and marketing campaigns. Naturally, many of these people are not familiar with the lifestyle and customs of the local New Yorkers, so they unintentionally come off as snobby and ignorant. Luckily, there are some great online resources that can provide this background information right on your computer screen.
NY Fashion Week is held during the weeks of February through May. This makes it ideal for those in the know to get a glimpse of what the latest trends are in town. The web sites for the major designers, including John Galliano and Bergdorf Lager, provide detailed fashion week schedules for the city and highlight the event calendars for selected designers.
While waiting for the New York Fashion Week shows to begin, visitors to the website of a particular designer can take advantage of the “new product announcement” opportunities featured prominently on the site. These opportunities often include behind-the-scenes photographs and videos of selected new products or samples. In addition, the website provides general fashion information and tips, as well as a frequently asked questions page. Visitors can even subscribe to email updates or receive current fashion tips through email alerts.
Because street fashion is a particularly timely and popular style, it is possible to find discounted items at many of the designer's actual locations. There are a few exceptions to this rule, however. In addition to Galliano and Bergdorf, many of the other major designers have on-site stores or showrooms featuring their newest styles. If a visitor wants to see a new item before purchasing it, they should make a note of the store location or click on the “order” link on the designers' main website.
While there is no way to be certain about the future of fashion trends, there is little doubt that the internet has helped transform the way that we shop for clothes. Even the New York Fashion Week website now offers photos of the latest trends, along with commentaries from the fashion industry's biggest stars. In fact, many people feel that the NYFA website might become a more popular fashion outlet than the runway. A benefit of the website, and of the NY fashion weeks itself, is the chance for new fashion designers to show off their latest creations before the public. Stocked and ready to go, people can simply take their car and a trip to the nearest New York fashion store.
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