The Victoria's Secret Fashion Show has been an annual marketing event featuring and sponsoring Victoria's Secret, an upscale brand of women's intimate apparel. In recent years, the fashion show has featured the same model's time again: stars like Silhouette, Jade Hope, Bridget Moynahan, Avril Lavigne, Alessandra Ambrosio, Jourdan Dunn, and Ashlee Simpson. Each year, the show features new styles from designers like Juicy Couture, Christian Dior, Calvin Klein, and others. In years past, the show also featured designers like John Galliano and Dietshow, as well as celebrity guest stars. Performers at the Victoria's Secret Fashion Show include: Oprah Winfrey, Trace Ayala, Bonnie Braitt, Leighton Meester, Charla Carpenter, Katy Perry, Paula Abdul, Jennifer Lopez, Jessica Alba, and many more.
In late 1995, Victoria's Secret began hosting a special fashion show entitled “The Victoria's Secret Fashion Show.” For the first year, the show catered to junior brides and grooms. In the beginning, the location was the U.S. Fashion Institute in New York City. The show was redesigned for its international debut with an exhibition in Paris. The show continues to feature brides and grooms as well as celebrities, but now it is held in different cities throughout the world.
This year's edition of the fashion show will be held in New York City at the Museum of Modern Art. The special guest this year will be the songstress Beyonce Knowles and her band the Destiny's Child. As previously announced, the show will feature a host of music talent, including the music artist and songwriter Avril Lavigne and her band Luxury. Other guests include the fashion designer Christian Dior and his wife Carla Bruni, the British actress Victoria Beckham and her sunrise Frank Beckham, the golfer Robert Brown and his wife Serena Ion, the actor Nick Lachey and his band the Nelly Bandit, and the actor Leonardo DiCaprio and his wife Marciano.
The brand name itself originated in France in the early nineteen-thirties with the signature pink triangle logo. The brand rose to popularity, particularly in England, where the brand was especially popular among working-class girls. In the nineteen-seventies, the brand was taken over by Avril Lavigne and her then-wife Claire Sands. The couple brought with them their teenage daughter Victoria, who became the face of the brand. In recent years, the brand has seen a dramatic decline in sales.
Because the brand is so well known, Victoria's Secret sees great opportunity in holding such an annual fashion show. Not only does the brand to promote itself, but it also uses the opportunity to re-introduce itself to fans and new customers. Each year, the brand offers something completely new and different in terms of products and styles, allowing its fans to look forward to attending the event each year. Last year's models were Alessandra Ambrosio, Kym Johnson, Ashlee Simpson, Charlene Di Matteo, Cortney Banks and Morena Benzoni, while this year's models are Audriana Benassi, Kym Johnson, Alessandra Ambrosio, Charlene Di Matteo, Celine Dion and Morena Benzoni.
Many people have written about the Victoria's Secret Fashion Show. However, I feel it is important to address a few issues that may not be commonly known. For example, the main article I wrote last year discussed the Victoria's Secret fashion show concept and how the company uses the concept in order to build new customerele. This article, however, addresses a few issues that are often left out of many fashion press releases. By doing so, I hope to shed light on some issues that are important to Victoria's Secret followers, but that many people may be unfamiliar with.
Some of the issues that I want to bring up, regarding the Victoria's Secret Fashion Show, have been addressed in the past, but only by reiterating them here. First, the brand does not choose models based on their physical appearance, rather their overall “look.” In past years, they have chosen models according to how they present themselves on the catwalk. In my opinion, this is because they (the company) have realized that most of the times reported disasters at the shows are due to the fact that the models are not comfortable wearing the clothing they are trying on. By addressing this aspect in the past, they have made the process more comfortable for viewers.
The other issue that I feel is worthy of discussion is the Victoria's Secret Fashion Show's history, or lack thereof. In my review of the show, it was mentioned that the Victoria's Secret brand has a bad reputation when it comes to the quality of the products and the production standards. As far as I'm concerned, the company did improve in these areas over the years, but they still have a ways to go. From a company's perspective, they should be making great efforts to improve their product quality, not focus on things that detract from their production efforts.
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