When it comes to high end designer brands, few can compete with the likes of Gucci. Known for its classic designs and unmistakable style, Gucci has long rivaled many of the world's most popular brands when it comes to style and elegance. A line called Gucci Vogue is one of the most treasured lines in the designer brand's history. In the past, Gucci products have been known to retail for millions of dollars; however, there is no reason why you should worry if you are shopping for your own Gucci bag or accessory.
As the world's most prestigious fashion house, Gucci specializes in luxury brands. However, it is true that Gucci is also one of the most popular luxury brands in the market today. Despite the fact that the company churns out tons of fine goods, the manufacturing process is somewhat labor intensive. This is the reason why many top fashion designers like Louis Vuitton and Givenchy often choose to use automation to speed up the production line. With this innovation, Gucci and other luxury brands like Versace and Prada are able to increase their production output at the fraction of the price.
Automation has also contributed to the rise of Gucci's reputation as an ecommerce destination. The new age of commerce, or Internet-based commerce, allows consumers to interact with brands like Gucci in an unparalleled manner. Users can browse the brand's website, view product images, read detailed descriptions, and purchase the item from the comfort of their laptops and desktops. The messaging system used by the brand is particularly noteworthy.
As the new era of messaging and social media continues to grow, many luxury brands are choosing to take advantage of the technology to communicate with their customers. One such brand, Gucci, has created an official mobile app for its customers. The exclusive Gucci Mobile app for iPhone, Android, and Blackberry was developed to provide users with useful information on the latest trends, events, and deals associated with the brand. Users may also access the “Gucci Digital Lounge,” a place where they can browse through the latest fashion and art featured in Gucci's catalogs. For those who prefer not to purchase online, the app also allows customers to chat live with one of the company's representatives. In addition, the app provides a number of useful resources, including promotional codes for products sold in the app, store coupons, and a blog featuring articles written about the brand.
Although mobile messaging is one of the new trends in luxury brands using the Internet to expand their clientele, Gucci has actually been using the Internet since 1998. During this period, the brand made its name as a top luxury brand in the market. In fact, during that time, the brand didn't even distribute its products in stores. All of its transactions were completed through the Internet, as it used its telecom messaging to get in touch with its customers and promote its products.
When asked about the future of mobile communication in brands like Gucci, ICO CEO Steve Mandell responded, “We do think in five years there will still be people using cell phones. We believe the mobile phone industry will go public. The iPhone will probably cause a secondary crisis, as its popularity grows. If we are right then there will be a lot of consolidation in the resale sector, which might create a few winners, as well as a few losers, but I don't see that happening.”
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