Seven Things Nobody Told You About 10s Fashion Designers | 10s fashion designers

The 1920s fashion style was truly radical, cutting edge and decidedly nontraditional. Just as the fashion styles of the 20th century evolved into the funky, wild and wooly style we know today, so too did the 1920s fashion style. It started in many different ways with women's suffragism extending throughout the early post war years in many major countries. Some unexpected late adopters of modern women's suffragism were the United States and France in 1920.

The Eton and Co Ltd founded by Margot Weihl became the first popular company for high style clothing. The Eton Brand, which by the way was a company for children's clothing as well as ladies clothing and lingerie, launched their line of clothing under the name of “Eton les Poupe” or “leton and pea”. Soon after this company was set up in London by Margot Weihl and Co, many other fashion designers soon joined the fray. Eventually you had the likes of Coco Chanel, Paul Helbers, Corin Tuttu and many others all working feverishly to create and popularize the Eton fashion label.

The 1920s fashion designers that followed were not nearly as hip and funky as we are used to today. Instead of the short skirts and frills of the hipster generation, these flappers wore trousers cut straight across the buttocks, with stiletto heels and often adorned with beads. The 1920s fashion designers called this style the “flapper look” and it was a favorite amongst the lower class. This was a very daring movement and was met with disdain by many in the higher echelons of society.

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Some of the great jazz age designers also worked towards creating an edgier clothing for women. Coco Chanel and John Galliano created the ever popular “chic” dresses. These were tight fitting and showed off the designer's fantastic body. The “bohemian” look of the 1920s fashion was quickly popularized by jazz singer Diahann Carroll and her famous “Chickadee” dress. Diahann dressing had a sort of preppy chic and was very popular amongst the young Bohemian crowd.

Belle Epsteins gowns were another hugely popular and influential aspect of the 1920s fashion. The Belle Epsteins gown was designed for Coco Chanel's “Ladies of Leisure” design and remained popular even into the early noughties. She designed the dress so well that it led to the dress being made iconic by Coco Chanel and her army of stylists. The “Belle Epsteins” look is still popular amongst young women today who want to inject some colour into their otherwise boring and conservative wardrobe.

The decade that followed the start of the 1920s fashion trends saw a new generation of designers take over from the previous ones. The designs took on a new look, which were in keeping with the times yet had the sense of glamour and style which many of the old fashions of the twenties had lost. Some of the new names were Dior, Balmain, Fath and Saville Row. With them, there emerged a whole new range of dresses that women could choose from and choose to wear not just for the formal occasions that they needed to attend but also for casual outings and events.

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