An Apple Store has been named one of the US's Best Retail Stores for the past five years by Popular Mechanics, and they continue to lead the way in terms of customer satisfaction. In their pursuit of customer delight, Apple continually puts out new products, often at lightning fast speeds, with some of them selling out in less than a day. They are not known for their staying power, however, and other retail stores have begun to fill their stores with products that have already sold out. In an era where everyone is moving up, with less disposable income, it is becoming increasingly difficult for smaller organizations to compete with the giant, especially when the company's latest products, like the iPad and iPhone, cause such consumer revulsion.
The store front of an Apple store is a unique environment, not unlike a fine art gallery or a commercial building designed by Kiyosaki, but with the stark, blank walls as a backdrop. Instead of lines of merchandise waiting to be purchased, the focus is on the model on the display. Watching the model walk through the store, it becomes impossible to tell if she is an original design or a remake; the same impression can be achieved by visiting a Kiyosaki style fashion show, in which case the crowd of spectators may even be larger than those at the store front.
The store front of the Apple store displays only the newest Apple designs and most popular accessories. If there are accessories not currently available at the store, a sales representative will usually be able to recommend similar items that can be purchased with purchase. Though the presentation at the store front is a clear attempt to sell products, it is also a place where the latest trends in fashion are discussed. If someone is looking for a particular item to complete a set of outfit, the display can give recommendations on the styles and colors of clothing that complement the look.
The Apple store fashion show mall follows a distinct design that stands apart from other stores. Rather than displaying one or two products, the entire store is organized around a central idea. In this case, the most important product is the iPhone, which is displayed prominently on a stand. Behind this stand are all the other products from Apple, including iPods, iPhones, iTouch products and several types of software. This focus allows the consumers to focus on the iPhone, rather than trying to navigate through the many items that make up the Apple store.
Similar to other retailers, the Apple show mall does carry a few exclusivity items. However, the prices on these products are among the lowest in the industry. This allows consumers to get hold of these limited items for a fraction of their regular price. Those interested in buying the Apple iPhone, iPod Touch, iTouch or other exclusives may want to visit the store, as they can get a preview of the products, and then decide if they want them.
While visits to an Apple store or an Apple showroom are commonplace for consumers who want to look at different models of the iPhone, iPod Touch or iTouch, there are also other places that customers can look to purchase these products. In fact, the Internet has become an invaluable tool for shopping. Online websites offer prices and specifications of all the latest models of Apple's products. These websites will also offer reviews written by previous customers, as well as those written by experts in the field.
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