London Fashion Week is an annual event that caters to the fashion designers, fashionistas, celebrities, and enthusiasts all over the world. Although street fashion is rarely experimental as much as other cities, in this year's edition, the bolder and wilder looks were usually de riguer. Taking cues from the “Espresso Dressing” style seen in the runway, contrasting shades of dark brown were frequently spotted throughout the city, ranging from bright, burnt orange to rich, almost chocolate brown: on jackets, trousers, leather boots and even on short skirts.
As the event draws closer, the range of street wear will also expand, and there are now many online stores that offer some of the more obscure designs, as well as streetwear labels you would not normally see in your local fashion boutiques. As a result, London Fashion Week has now become a platform for many up-and-coming designers to showcase their designs for global markets.
In line with this trend, this year's London fashion week saw a number of up-and-coming artists to make their mark. Among these notable young stars was 21-year-old London native Danny Boyle, who created a new fashion label called Pangea – a mixture of his personal taste and street fashion – and a slew of talented London based fashion designers like Ben Slade, Matthew Murphy, and Jodie Younger.
For those who aren't so familiar with the latest styles of the season, the fashion experts at The Guardian has put together a brief guide to the streetwear designers on show in London at the London fashion week this year. Among the most popular trends in the season include the “Picasso effect”streetwear chic”, two different styles that feature a bold colour palette and a modern twist to the urban streetwear design; as well as the “gothic-inspired” look that feature dark, earthy colours like black and brown.
It should be noted that the style of clothing worn during this London fashion week is influenced by a number of different aspects. The most popular are the urban/streetwear brands such as FUBU and Adidas, as well as the urban fashion labels like Bape and Gucci. However, this doesn't mean that the traditional fashion labels cannot also be found in the mix.
Of course, for anyone interested in streetwear fashion, there is no shortage of options when it comes to what to wear on the streets. From casual clothing, through to evening wear, there are lots of streetwear items for every taste, and the latest trends in the streets of London can range from a sleek pair of jeans and a short skirt, to a stylish blazer and leather jacket – depending on how you want to go about your look.
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