Daniela Gregis was born in Naples, Italy. She has long been fascinated by fashion and all things Italian. She attended Juillet and studied design at the Royal College of Art. Now she designs clothing for corporate outfits as well as individual styles.
DANIELA GREGGIS It's a long row of smiling, open faced seamstresses who closes many design shows. They wear simple work clothing and thank everyone for taking them into fashion. Daniela Gregis offers her message to the world: each woman comes before her dress. Each look on the catwalk is an original creation. Her designs often include cotton made Italian women sleeves, open front, spaghetti straps, crochet, zigzag patterns and lace to create contemporary clothing.
In 2010 DANIELA GREEGIS launched a line of wool coats and scarves that were calling “The Collection.” The collection consisted of men's clothing, accessories, scarves and handbags. It was a huge success and set the trend for many other line of clothing by DANIELA GREEGIS including socks, cardigans, gilets and knitted sweaters.
In the summer DANIELA GREEGIS launched her children's line of clothing with pieces like fleece lined jackets and shirts with embroidered polka dots. Her pieces were considered hot sellers and many retail outlets carry the line out-of-stock. In order to get more stock of these hot items, GREEGIS hired seamstresses to sew custom pieces. Soon, the custom pieces became out-of-stock.
After much consideration, DANIELA GREEGIS decided to keep the collection going, but had to ditch the open front. Why would she go through all that trouble when her customers just wanted one size fits all? She knew the open front look was going to be out-of-stock very soon so she decided to make the clothes she already had more fashionable. She began sewing some shorter sleeve blouses together to create long cropped sleeves. She also added some embellishments on the collars and hemlines to make them look more sophisticated.
After designing the new styles, GREEGIS was back out-of-stock again. Finally, a seamstress suggested she use a scarf as an insulator for the neck so the long cropped sleeves would stay up even if worn with a sweater or jacket. GREEGIS was thrilled and ordered three more scarves, one with a button fastening and one without. The first two were out-of-stock for six weeks while the third arrived just before her wedding. This was just one of the many stories about how DANIELA Gregonis keeps herself stocked with beautiful items even when she's not working.
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