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Japanese fashion is fast becoming one of the most popular and in demand fashion trends throughout the world. A large number of fashion houses have established their own brand within the Japanese fashion industry which caters to both men and women. Fashion designers from all over the world are also producing their own versions of Japanese street fashion. To cater to this growing demand for the fashion, a number of online stores selling clothes and accessories from Japan have been set up by various fashion brands and designers.

As is the case with most countries, Japan has a vibrant fashion scene dominated by metropolitan cities. The capital city of Tokyo is home to a number of fashion houses that have produced some unique and stylish designs thus, making Tokyo a hub of fashion activities. Out of all the cities, Tokyo has seen the largest influx of female designers who are setting up their own fashion label. These women include Masao Takeda, Tomoko Ninomiya, Yozo Nagashima, Hijo Takamine, and Chiaki Fujiwara.

The latest trend within these women's boutiques is to produce western-style clothing and accessories. They try to imbibe western influences into Japanese styles and designs. Their creations are targeted mainly at women and teenage girls. In this regard, they have launched a number of jackets and cardigans with various prints. Apparel ranging from western-style skirts to western-style shirts and tracksuits has been launched by these retailers.

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Another popular trend among the young women is the use of Gothic clothing in their fashion creations. Gothic clothing usually incorporates black dresses, long skirts and leather jackets. These garments are heavily influenced by the art of Japanese embroidery.

The women belonging to the younger generation of Japanese society have adopted a more experimental and bold fashion style. They prefer wearing bright colors such as neon and fluorescent clothes. Bright colored apparels are especially preferred by them. They prefer bright shades such as red, yellow and orange.

Another group of street fashion followers are the urban dwellers who prefer wearing jewelries and costume jewelry with their western clothing. Jewelries such as beads, buckles and chains are worn by them frequently. One of the most common accessories used by urban women is the rabbit earrings. It is not uncommon to see young girls hanging rabbit ears made of glass or metal from their ears. These groups of women clearly identify with the fashion trends in Japan. The Japanese fashion designers clearly translate the cultural roots of their clothing designs into their creations.

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