The fashion blogosphere has been all a buzz about the new fashion website and the fashion news magazine, Fashion Nova. Offering over 900 and 600 new styles every week, the LA based fashion label founded by fashion guru Richard Saghian has been Google's most searched in the US for the past year. But, with over 15 million Instagram followers and the second most popular social media platform, Fashion Nova is definitely the top-rated fashion brand, as reported by InfluencerDB, who states that the American brand has the most visible social media presence… but it's not just a numbers game. “I think people realize that if you put enough pictures online, you can reach millions of people,” says Saghian. “It's not that they like to see five or six images of the same outfit; they want to see something unique and totally unique.”
Influencers such as Saghian are making it easier for up-and-coming designers to make their presence known by creating hype about the brands that they endorse. With more people turning to Instagram to get a glimpse of what's hot and happening in Hollywood, Saghian sees the growing influence of this new media in the fashion industry. ” Instagram gives you a window into people's lifestyles, and it allows you to talk to them on a more personal level,” he explains. “It's about giving something authentic to people.” In a world where consumers are constantly searching for the next big thing, fast fashion, celebrities and the fashion industry in general, become some of the most sought after commodities.
The best way to get people talking about your brand is through a well-designed social media campaign, whether it be Instagram Facebook or Twitter. With millions of users worldwide, you'll never be able to reach your full audience if you don't have access to the internet. With a fashion blog, magazines and websites promoting your brand, getting the word out about your products become less important. “Fashion has become so competitive these days, you need all the help you can get,” says Saghian. “If you want to stay on top of the game, you have to embrace technology and make the most of it.”
The website FashionUNIV, which means “future fashion united” has been created by I Hate Fast Fashion, to help fashion forward artists with a forum for sharing ideas, receiving feedback and collaborating. Influencers on the site include Christian Audigier, Donatella Versace and Juicy Couture, so it's an ideal place to share thoughts and receive support from other in the industry. This is only the beginning, with the goal of creating ultrafast fashion in the near future, and the team behind the site promises big things.
As part of its commitment to providing its customers with the most up-to-date information, the site features four blogs – from the creative minds of Juicy Couture, Christian Audigier and Donatella Versace – that offer up valuable content and discussion. Featured topics include current events surrounding the fashion industry, the changing face of online marketing and how to reach women who are “on the grid”. Additionally, fashion tips, trends, interview segments, video clips from major fashion shows and updated product information are featured on the blog. On the website, there are also links to buy discounted items, links to the latest releases and helpful resources for learning more about fashion. “We want to give our readers the cutting edge information about fashion,” says Saghian.
According to Saghian, the goal of the site is to provide an insider's perspective on fashion. “Fashion is an art, but like all the other arts, it takes time to master and really evolve as an art form,” she explains. “The idea behind Fashion NOVA is to give our readers the inside scoop on what is going on in the world of fashion.” As the number of online fashion blogs grow, many are hoping to rival the influence of the website founded by Juicy Couture designer Christian Audigier and her talented team of designers. No doubt, as the ultrafast fashion industry changes, the spotlight will continue to shift to these voices.
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