The old fashioned clothes line pole has come back into fashion. A clothes line pole, also known as a walking stick or a walking pole, is a type of advertisement fixture that many malls have. One of its most popular uses is the mall's entrance lobby. It usually stands high and is placed in the middle of the lobby. The purpose of an old fashioned clothes line pole is to give shoppers an advertisement on what stores are available nearby, and it can be very effective at getting people into a particular store.
Shopping is a good way to earn money. This is the main idea behind the concept of advertising, but the marketing industry has learned of this ad reality. Mall marketers have realized that placing advertising in a place where shoppers are likely to see it can cause them to make impulse buys. This results in more traffic to the mall, and a boost to revenue. An effective way to advertise on a crowded mall is by putting up a mall's entrance lobby. This type of advertising fixture has evolved to become a functional part of the mall environment.
An old fashioned clothes line pole can be an eye catching piece of advertisement. The pole can be designed in any way that will attract attention. Designs range from stylized representations of famous brand names to simple designs that carry a witty slogan. The pole can be designed as part of the flooring of a store or part of the signage around the mall. If the mall's interior design team is able to coordinate the colors of the wall and signage with the colors of the pole, it can be a winning combination.
Malls usually want to emphasize their store layout. This is usually done with the help of an interior design team. The designer can help determine how to arrange furniture to best show the different stores. The same idea can be applied to a clothes line pole. The designer can incorporate the colors of the store with the pole. Sometimes a pole will stand alone in the middle of the mall and display only branded clothing.
If an old-fashioned clothes line pole is intended for outdoor use, it will need protection from harsh weather. If the weather is too cold, the pole may not stand up to the weather. It will need to be covered or have some added protective features. Many poles are covered with a vinyl coat of paint or fabric. This will prevent the pole from cracking under the winter weather. Some poles are covered with fiberglass.
When choosing an old fashioned clothes line to display your brand name or logo, you will have to consider the space available for the display. If it is too large a space, it may not be effective. If there is not enough space, the logo or name may be cut off. Choosing the correct materials for your clothes line is very important.
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