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Jackie Aina is calling on appearance brands to use their platforms in abutment of the atramentous community.

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On Thursday, the adorableness YouTuber acquaint an Instagram adventure about how abundant accouterment companies accept backward bashful about issues adverse the atramentous community, acutely alluding to the contempo deaths of George Floyd, Ahmaud Arbery, and Breonna Taylor that accept sparked accumulation abuse and protests.

In her video, Aina accurately tagged online retailers Appearance Nova, Pretty Little Thing, and Revolve.

“Hey guys, I capital to alarm absorption to commodity that I’ve noticed, and look, I’m activity to be actual honest,” Aina said at the alpha of her video. “You don’t apperceive what you don’t know, right? So if I don’t see something, again I’m gonna be larboard with assumptions.”

“As we know, there are a lot of brands who adulation capitalizing on atramentous culture, atramentous music, atramentous aesthetic, but are asleep bashful back it comes to talking about atramentous issues and atramentous struggles in our community,” Aina said.

“So aloof as abundant as y’all adulation blind out with Ty Dolla $ign, and Saweetie, and Blac Chyna, can y’all at atomic say commodity back bodies are actuality atrociously murdered by cops? Donate to the families afflicted by this stuff?” she continued. 

She went on to say that brands should use their accessible platforms to abutment the atramentous community, rather than column funny memes and advertisements during this time.

“Do more,” Aina said. “Don’t aloof be present back it’s time to be lit on the ‘gram.”

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Aina connected to accomplish bright that she tagged Appearance Nova, Pretty Little Thing, and Revolve in her column accurately because she’s noticed a “particular artful that they like,” and “a accurate vibe that they advance on their socials.”

“I apperceive that like, atramentous bodies dying isn’t aesthetically adorable for the feed,” Aina said. “I accept that. But I do feel like it’s the atomic that you can do. You can’t aloof take, aces and accept the genitalia of our adeptness and not embrace all of it.”

She added: “Guys, I accept sometimes alms does not accept to be announced, but appropriate now added than ever, because how abundant access these brands accurately have, it’s actual important that you say and do something. Like it’s the atomic you can do.”

On Thursday night, a fan of the YouTuber wrote a cheep about Aina’s Instagram video to acknowledge her for speaking up. Aina afterwards responded to the Twitter user, and said some of the brands mentioned in her video did not respond.

She additionally included a screenshot that showed how Pretty Little Thing beheld her Instagram story, but did not initially reply.

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Aina did, however, say that she batten with assembly for Appearance Nova.

“Fashion Nova accomplished out and I captivated a alarm a few hours ago with their CEO,” Aina wrote on Twitter. “Post call, I followed up with an all-encompassing advance of activity and plan to accept a chase up alarm with them tomorrow. Acknowledge you to anybody who contributed suggestions beforehand today.”

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“I cannot fix aggregate I absolutely can’t, but we can’t abjure that the brands I mentioned today are HUGELY influential,” she continued. “That’s why I chose to allege about them today. now I’m cat-and-mouse to see if they will put their money area their mouths are. This is important to me.”

One day later, Aina said in a cheep that she had appear with the CEO of Pretty Little Thing, and seemed hopeful that the cast would accomplish “some progress” by the abutting day.

Shortly after, the cast acquaint a photo of two easily bound together, but bound deleted the angel already bodies criticized the aphotic colors acclimated to actualize one duke in the illustration.

Pretty Little Thing has back acquaint a new angel on Instagram that encourages admirers to booty action.

In an email beatific to Insider on Monday, a adumbrative for the cast said “everyone at PrettyLittleThing has been abashed and acutely afflicted by the adverse accident of George Floyd,” as are “millions beyond the globe.”

“We are appreciative of our adeptness to use our belvedere to accession acquaintance of important issues and we do not shy abroad from arrest difficult matters,” the adumbrative said. “We do about appetite to recognise Jackie Aina for application her articulation to ensure that we acclimated ours.”

“We are actual apologetic for any answerability we acquired with the aboriginal angel we used, this was acutely not our ambition and we aboveboard apologise,” the adumbrative continued. “We continuously attending for means to abutment our affably assorted association and our donations are aloof the aboriginal footfall to ensure all cultures, contest and anatomy shapes are represented throughout our amusing media channels and campaigns.”

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At the time of advertisement on Friday, no cast mentioned in Aina’s column responded about on amusing media. This column was adapted on Monday to accommodate Pretty Little Thing’s account above. Assembly for Appearance Nova and Revolve did not acknowledge to Insider’s requests for comment.

Early aftermost week, a video began circulating that showed a white badge administrator admiration on the close of George Floyd, a atramentous man, for about eight minutes. During the clip, the 46-year-old can be apparent argumentation for his life, and heard adage he wasn’t able to breathe afore he eventually chock-full moving. A crowd, including added badge officers, were present at the scene.

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Floyd died afterwards that night afterwards actuality taken to a hospital, and the four admiral complex were fired. Protests accept back burst out in Minneapolis, Minnesota, area the adventure occurred, as bodies are ambitious that the admiral be arrested and charged.

In contempo months, agnate incidents consistent in the deaths of atramentous bodies bent civic absorption and accept larboard abounding in disbelief.

In March, Breonna Taylor, 26, was dead in her home in Louisville, Kentucky, afterwards she was attempt by badge during a narcotics bust; her ancestors say the badge had the amiss address.

And in February, Ahmaud Arbery, 25, died afterwards actuality attempt by two white men while he was on a run in Georgia, admitting it took added than two months for the men who dead him to be arrested.

Representatives for Jackie Aina did not anon acknowledge to Insider’s appeal for comment.

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